This study is focused on some individuals' experience of the concept of culture in their everyday life. Some questions about culture were asked to some persons living in a small village in the isle of Gotland and some persons in the capital of Sweden, Stockholm, in the autumn in 2007 in a field study.The study showed that peopele tend to shape their own life world in the continuous activity in their near surroundings, in the garden and in reading literature and listening to music. There were some differences in the life world depending on where they lived,  in the country side or in town. Urban life has more offers as to popera and theatres but negatively more violence and stress.A study of literature on the ethnological concept of culture is included. The answers of the individuals also led to different topics such as nostalgia, mind, fear, feelings, body and soul which were enlightened by scientist from the respective fields..

Denna uppsats behandlar hur varumärken kan förstärkas genom tillämpning av de olika country of origin strategierna. Vi har använt en kvalitativ undersökning av två fallföretag för att besvara vårt syfte. Vi har kommit fram till att företag som tillämpar effekterna av country of origin kan på ett effektivt sätt förstärka sitt varumärke. Brand origin strategin anser vi vara mest lämplig vid ett varumärkes introduktion på marknaden medan country image är en strategi som är hållbar i ett längre perspektiv..

Does the country people live in affect the probability of them experiencing happiness? Can a country variable in an ordinal regression model be affected when microeconomic and macroeconomic factors are added to the model? The possible outcomes are either that the country variable affects less when the additional predictors are added to the model, or that they stay the same. The micro data is collected from the European Social Survey database, the macro data is collected from the World Bank. The country variable becomes less substantial when additional variables are added to the model. The variable with the most influence over expected happiness apart from the country variable is whether the individual often socializes with friends or not.

The purpose of the present study has been to explore if there is an agreement between people about what to call real country music. Three Swedish people who are interested in country music have described this music by means of interviews. The interviews have been analysed and compared with literature dealing with country music, and the result of the study presents three conceptions: authenticity, simplicity and contextual comprehension. The conclusion is that there seems to be some common views about what real country music is but that these conceptions are not defined in exactly the same way by different people..

Syftet med denna uppsats är att kartlägga användningen av Country of Origin och dess relevans på den globala marknaden genom att undersöka om en landsimage kan relateras till varumärke istället för produkt. Uppsatsen har en deduktiv ansats då den grundar sig på tidigare teori inom området Country of Origin, positionering samt varumärkesstrategier. En kvalitativ undersökning i form av djupintervjuer med valda företag genomfördes för att kunna besvara uppsatsen syfte. Slutsatserna till uppsatsen är att Country of Origin inte längre är en relevant strategi eftersom varumärkets landsimage är mer relevant än produktens härkomst. För att bättre passa dagens marknadsförutsättningar behöver COO därför modifieras och ge företag konkreta riktlinjer vid användningen av marknadsstrategin eftersom landsimage fortfarande anses vara relevant, men då i relation till varumärket..

I denna studie avser vi att undersöka hur varumärken, främst de korporativa, kan förstärkas genom tillämpning av de olika country of origin strategierna i företagens varumärkesbyggande. För att uppfylla vårt syfte har vi valt att utföra en kvalitativ undersökning av två fallföretag. Vi har samlat data till empirin i form av intervjuer, butiksobservationer, hemsidor samt diverse nedskriven dokumentation. I analysen tolkas sedan empirin i skenet av teorier kring varumärkesbyggande och country of origin. Genom att tillämpa effekterna av country of origin kan företag på ett effektivt sätt förstärka sitt varumärke.

En sammanfattning av uppsatsen på maximalt 8000 tecken..

There are many good reasons to ponder about what it is that makes life worth living. To observe and reflect on what it is that gives a person a good quality of life is arguably the essential core of social-work. The aim of this research was to investigate how 15-year old youths interpret quality of life. The key areas that we explored in order to meet the research aims were: what did the youths interpret as a good quality of life for a 15-year old and for an adult, how did they view their own quality of life, and did they think that the regional context (i.e. if one lives in a big city or in a small town) affects how one interpret quality of life.The studywas based on interviews with four boys and four girls.

The study has examined how some immigrants have managed to reestablish their professional careers in Sweden. Through in-depth-interviewing with six immigrant informants representing different genders, age and professional experience the process of successfully reestablishing a career within the same professional area in Sweden as in their native country is examined.The study looked at structural and individual possibilities and obstacles which affected the individual. In addition the study looked at the personal characteristics and strategies used by the informants to overcome and succeed in adapting and reestablishing their working life.  The study has drawn on human capital and social capital theory for a basic understanding of how education and skills affect. In addition the informants have surpassed structural barriers affecting many other immigrants.

Syftet med uppsatsen är att undersöka de attityder som svenska och finländska konsumenter har beträffande ursprungslandsinformation, i synnerhet bilden av PIIGS-länderna. Teorierna i uppsatsen utgår ifrån Country of origin och dess effekter samt från tidigare forskning.Uppsatsen har en kvantitativ ansats där en enkätundersökning och statistiska beräkningar utförts. Slutsatserna i denna uppsats är att de svenska och finländska konsumenterna generellt inte tar hänsyn till ursprungslandsinformation. De påvisar även negativa attityder gentemotPIIGS-länderna gällande tillförlitlighet och produktkvalité i jämförelse med deras hemländer..

This essay is intended to illustrate the norms and values which can be deduced from the notifier Catarina Andersdotter and recorded by Gunnar-Olof Hyltén-Cavallius. Reflects the legends of the peasant culture and life during the later part of 1700´s and early 1800´s.                      In the background material, I have assumed the following conditions of life; faith, love, work and children. Since Hyltén-Cavallius is our filter between us and the notifier, I have examined his life and incorporated events that may be of interest of the essay. Catarina Andersdotter´s life is described in the essay to show the factors and living conditions in her life that influenced her choice of stories.                      The environment of the commons over time period is described for the purpose of the variables of the legends. Legends have been qualitatively and quantitatively investigated.                      The essay shows that most of the legends deal with mytical world and its creatures as well as the interaction with humans.

The aftermath of colonization, culture diversity and the recognition of the ownidentity - living in a country which has the role of a former colonizer has got consequences in the multicultural French society. These consequences can be seen studying the politics, the education and the history of that country. In this bachelorthesis I discuss the aftermath of French colonization with a focus on how the French cultural identity can be explained in defining colonialism in French lawmaking. The aim is to understand the definition of the own cultural identity from a postcolonial perspective and what meaning the multicultural society has for this definition. This is an issue which can be seen in politics as well as ineveryday life, and to make an understanding of it, I study how French politicians are representing their country's role as a former colonizer in a postcolonial era.

Folkhälsovetenskapligt program.

AbstractTitle: To Market a Company with the Help of Nationality ? A study in how marketing and branding works and is being perceived when it focuses on nationalityAuthor: Frida HanssonSubject: Media and Communication Studies CPeriod: Fall semester 2010Length: 38 pagesTutor: Else NygrenAim: Companies and various corporations are always on the hunt for the next big thing in marketing. One idea to market themselves and give them a chance to separate themselves from the cluster of companies aspiring to take your costumers away could be to market themselves with nationality. To investigate why and how some company?s chose to market themselves with nationality, and also study how this kind of marketing is being perceived by customers and non ?costumers.

AimThe aim with the work is to investigate if outdoor life at an early age will contribute to a maintained interest as a grown-up, and what other reasons play a part in maintained/lost interest. Questions:? Are the people active within outdoor life/physical activity today?? How much time do the people devote to outdoor life/physical activity?? What factors during the growth, from preschool to grown-up, contribute to a maintained or lost interest in outdoor life?MethodSince we wanted to bring forth all eventual factors that may have effected the people in their physical activity today we chose to do a qualitative study using deep interviews. The investigated group consists of six former students, four girls and two boys, from the I Ur och Skur preschool Mulleborg. Today the respondents are between 20 and 24 years old.ResultsThe investigation shows that all respondents are active with some kind of outdoor life or physical activity today, but there is a difference in how much.